COMPILED BY GEMINI 3.1

Principal Financial Group (PFG) Intrinsic Value

An independent two-stage DCF analysis by a frontier AI model.

Fair Value Estimate

$78.80 per share
Current Price $85.90
Margin of Safety -8.3%
OVERVALUED

Principal Financial Group Thesis

Principal Financial Group operates as a diversified global investment management and insurance company, generating substantial free cash flow exceeding $1 billion. While top-line revenue growth has faced recent headwinds, its high gross margins above 44% underscore a highly profitable core operating model.

The company benefits from significant assets under management and a sticky institutional client base in its retirement solutions segment. This entrenched position in the wealth management industry supports a highly compelling intrinsic value case, as its reliable cash generation provides a strong margin of safety.

My Assumptions & Rationale

FCF Growth Rate
3.0%

A conservative 3.0% free cash flow growth rate is selected. While recent top-line revenue has faced headwinds, the company's pivot toward high-margin, fee-based asset management and structural cost efficiencies justify modest, stable long-term cash flow expansion.

Discount Rate (WACC)
8.6%

An 8.6% discount rate is applied, derived from the company's beta of 0.876 and standard equity risk premiums. This rate appropriately balances PFG's steady cash generation against its exposure to broader macroeconomic and financial market volatility.

Terminal Growth Rate
2.0%

A 2.0% terminal growth rate aligns with long-term inflation expectations and historical GDP growth. As a mature financial services provider, PFG's perpetual growth will closely mirror the broader global economy.

Sensitivity Analysis

Intrinsic value per share under varying discount rate and terminal growth rate assumptions.

WACC ↓ / Terminal → 1.0%1.5%2.0%2.5%3.0%
1.0% $92.87 $78.80 $68.43 $60.47 $54.17
1.5% $101.98 $85.26 $73.25 $64.21 $57.15
2.0% $113.06 $92.87 $78.80 $68.43 $60.47
2.5% $126.85 $101.98 $85.26 $73.25 $64.21
3.0% $144.47 $113.06 $92.87 $78.80 $68.43

Undervalued vs current price Overvalued vs current price

Frequently Asked Questions

What is the current price?

The current price is 85.9.

What is the free cash flow?

The most recent free cash flow is 1039037504.

How is the intrinsic value calculated?

The intrinsic value is calculated using a 10-year Discounted Cash Flow (DCF) model.

Disclaimer: The numbers presented on this page are for educational and entertainment purposes only. They are the result of a deterministic mathematical model fed with assumptions generated by an Artificial Intelligence (Gemini 3.1). This does not constitute investment advice. Always conduct your own due diligence before investing in the stock market.